Arnon, Tadmor-Levy
Click
We breathed new life into the insurance industry with this cutting-edge web app. Our team carefully defined the product from scratch, crafting a bespoke design language and assets. A standout feature is the unique 3D animated character, which injects personality and relatability into a traditionally conservative sector. Our design philosophy centered on creating an aesthetically appealing, user-friendly experience across web and mobile platforms. But we didn’t stop there; we also masterminded the investor's deck, weaving a compelling narrative and ensuring the design resonated with the innovative spirit of the product. This project is a testament to how design and storytelling can transform perceptions and user experiences, even in the most established industries
Overview
In this boundaries-breaking project for a leading insurance company, we aimed to revolutionize the life insurance sector with a new, web-based, multi-platform product.
The challenge evolved to be double:
To attract a specific target audience with distinctive traits, as identified in our preliminary UX research, and to simplify the traditionally complex insurance purchasing process to achieve maximum conversion rates.
Our Approach
Targeted Product Definition and a Unique Design Language
- Conducted in-depth UX research to define the distinctive traits of the target audience.
- Developed a bespoke design language and assets, specifically tailored to resonate with the designated audience.
3D Animated Virtual Insurance Agent
- Based on UX research findings, we introduced a 3D animated character to emulate a friendly, knowledgeable insurance advisor.
- This virtual agent was designed to guide users through their journey, balancing independence with professional advice.
Conversion-Optimized User Experience:
- Focused on creating a seamless, intuitive, and aesthetically pleasing user experience across web and mobile platforms.
- Designed the flow to minimize obstacles, especially in the complex form-filling process, enhancing conversion rates.
Telling the story - A jaw dropping Investor's Deck:
- Crafted a compelling narrative for the investor's deck, emphasizing the product's innovative approach and user-centric design.
- Ensured the deck's design aligned with the innovative spirit of the product, facilitating stakeholder engagement.
Outcome and Impact
This project's outcome helped redefine user experience in the life insurance sector, creating a product that is more accessible, engaging and conversion-friendly than seen before.
Our strategic design and storytelling approach not only enhanced user interaction, but also positioned the product as a market leader, showcasing the potential of targeted UX design in transforming traditional industries.
CEO • Boaz Rubin
If you want to build a digital product or take your own to the next level - look no further than Yuval and his team.
They proved instrumental in planning and designing our innovative insurance product, showcasing their range of skills from business strategy to UX and storytelling.
Their expertise and enjoyable work atmosphere make them an ideal choice for future digital projects.
