Koala Inspector
Arnon, Tadmor-Levy
When two leading law firms with contrasting identities merge, the challenge extends beyond combining practices—it involves crafting a unified brand that honors their distinct heritages while projecting a cohesive vision for the future. Our mission was to create a website that encapsulated this delicate balance.
The Challenge
The merger of Yigal Arnon and Tadmor-Levy formed Arnon, Tadmor-Levy, now the second-largest law firm in Israel with nearly 500 lawyers. The two firms brought together vastly different legacies:
- Yigal Arnon: An established giant with a rich history, known for its traditional and conservative approach.
- Tadmor-Levy: A dynamic, modern firm recognized for innovation, technological prowess, and a forward-thinking mindset.
Our challenge was to design a website that:
- Bridged the Gap between tradition and modernity.
- Reflected the Combined Strengths of both firms.
- Appealed to a Diverse Clientele, respecting the expectations of long-standing clients while attracting new ones.
Creating a Harmonious Design Language
We were tasked with creating the UX and UI that would bring the newly merged firm's brand to life online.
- Balancing Aesthetics: Blending classic design elements with modern interfaces was used to encapsulate both tradition and innovation. This approach ensured that the website honored the firm's rich history while showcasing its forward-thinking vision.
- Innovative Use of Animated Videos: We incorporated animated videos featuring classical elements within contemporary designs. This fusion symbolized the firm's commitment to both heritage and modernity.
- Consistency and Flexibility: We developed a design system that was consistent across all pages yet flexible enough to showcase different facets of the firm's services and expertise.
Elevated Brand Positioning
The new website played a crucial role in positioning Arnon, Tadmor-Levy as a prominent force in both local and international legal markets.
- Unified Identity: Successfully merged the traditional and modern identities into a cohesive online presence.
- Showcased Expertise: Highlighted the combined strengths, extensive experience, and innovative approach of the merged firm.
- Competitive Edge: The website set a new standard in the legal industry for digital presence, helping the firm stand out among competitors.
- Future-Ready Platform: Designed with scalability in mind, the site can accommodate future growth and evolving digital trends.
Improved User Engagement
The new website's performance reflected immense improvement compared to both of the previous firms' separate websites, boasting improvements of 50% and more in KPIs such as
- Time spent on website
- Pages viewed per session
