Weelerz
SkyGini
Taking Travel Booking Conversions to New Heights
Our collaboration with SkyGini, an established online travel agent, aimed to revolutionize the flight booking flow and significantly boost the conversion rate.
The challenge was multifaceted - Our mission was to create tangible improvements to elevate the overall user experience, directly impacting the conversion rates and strengthening SkyGini's brand in the competitive online travel industry.
This project highlighted our expertise in UX design and Product management for the travel industry, catering to the specific needs of online travel platforms.
Our approach
In-Depth UX Research:
- Utilized analytics, UX benchmarking, and user research to deeply understand existing pain points in the current flow, and generally in travel industry UX.
- Analyzed data to optimize our redesign strategy, ensuring decisions were grounded in user needs and actual behaviors, utilizing proven best practices of product management in travel.
Optimized Booking Flow:
- Designed a unique, optimized booking flow, incorporating best practices from various Online travel and E-commerce sectors. We applied user-centric design methodologies, showcasing our UX design expertise.
- Implemented a comprehensive design system that not only aligns with the online travel industry standards but surpasses them, setting a new benchmark for user experience in flight booking systems.
Wireframes
Designs
Outcome & Reflection
The transformation of SkyGini's flight booking flow marked a significant enhancement in user experience, showcasing our expertise in Product Management and UX design for the travel industry.
This project elevated SkyGini's position in the competitive online travel market, while highlighting the strategic impact of our approach when applying UX and UI Design changes. By Focusing on User-Centric improvements and innovative flight tickets booking solutions, we contributed to the platform's overall performance and growth.
This case-study serves as an example of how targeted UX and Product Management strategies can influence key business metrics and foster growth in the online travel sector.
COO • Lilac Wiesel
Yuval's team brought great value with their professional, research-based solutions, enhancing our product.
Their positivity and excellent work made our collaboration enjoyable, and I look forward to future projects.
